Knorr - Taste Therapy
Client: Unilever / Knorr
Role: Art Director
Awards:
Cannes Lions | Shortlist (Health & Wellness)
One Show | Shortlist (Health & Wellness)
MAD STARS | Crystal (Healthcare)
Creative Circle Awards | Bronze (Direct)
Creative Circle Awards | Bronze (Direct for Good)
Cannes Lions | Shortlist (Health & Wellness)
One Show | Shortlist (Health & Wellness)
MAD STARS | Crystal (Healthcare)
Creative Circle Awards | Bronze (Direct)
Creative Circle Awards | Bronze (Direct for Good)
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As the world gradually recovers from COVID-19, one of the lesser-talked-about consequences of the disease is the loss of taste and smell, also known as 'Olfactory Disfunction' (OD). As Knorr is a brand with flavour its core, we endeavoured to bring these senses back, through a simple Olfactory Retraining kit with Knorr's soup at its heart.
Working with Knorr’s R&D team, we identified a spectrum of scents found across Knorr products suited for Olfactory Retraining.
Together with a senior perfumer, we bottled these base scents as essential oils. These were packaged with Knorr soups, making the brand vital to their recovery.
A recovery guide was also placed within specially-designed Taste Therapy Kits and distributed free-of-charge to sufferers through partner clinics and specialists.
